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Interactive Marketing

Interactive Marketing
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Interactive Marketing
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ‘guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2010-04-22
  • Language: English
  • Number of Pages: 256
  • Edition: 1
  • Series: Routledge Interpretive Marketing Research
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.48kg
  • SKU: Stock
  • ISBN: 9780415801713
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,812.80
    ₹11,016.00
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