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Global Advertising, Attitudes, and Audiences

Global Advertising, Attitudes, and Audiences
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Global Advertising, Attitudes, and Audiences
_x000D_ This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2010-11-19
  • Language: English
  • Number of Pages: 182
  • Edition: 1
  • Series: Routledge Advances in Management and Business Studies
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.40kg
  • SKU: Stock
  • ISBN: 9780415875974
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,812.80
    ₹11,016.00
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