The editors of this book have persuaded PR experts from the UK and around the world, and from a variety of PR specialisms operating across different organisational forms, to share their knowledge, experience and some of their secrets.
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a ..
Marketing Communications applies a uniquely practical approach to the topic with a structured overview of planning, development, implementation and ev..
This thoroughly revamped new edition summarises the basic principles of effective communication in the digital age and shows, with the aid of helpful ..
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This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry..
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, publi..
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and ..
Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical ro..
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, th..
Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a ..
This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and ..
This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, publi..
Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical ro..