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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the compan..

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Imagining Marketing

This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques..

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Marketing and Social Construction

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This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It..

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Consumer Behavior Analysis

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Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale..

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Beyond the Consumption Bubble

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This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today..

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Addiction as Consumer Choice

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This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine pur..

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The Routledge Companion to Consumer Behavior Analysis

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Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Anal..

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Explorations in Consumer Culture Theory

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This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characte..

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Cultural Studies and Anti-Consumerism

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This work investigates a wide range of anti-consumerist practices – including protests against sweatshops, fair trade, ethical consumption and downshi..

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Marketing without Advertising

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_x000D_ How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication stra..

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Consumer Tribes

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not a..

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Cultivating Common Ground

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Caring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual ..

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