Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the compan..
This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques..
This book draws on a wide range of recent European and North American studies in critical, ethnographic and interpretative traditions of marketing. It..
Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms n..
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale..
This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today..
This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine pur..
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Anal..
This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characte..
This work investigates a wide range of anti-consumerist practices – including protests against sweatshops, fair trade, ethical consumption and downshi..
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How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication stra..
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not a..