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Sensory Marketing

Sensory Marketing
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Sensory Marketing
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2015-10-26
  • Language: English
  • Number of Pages: 420
  • Edition: 1
  • Series: Routledge Interpretive Marketing Research
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.70kg
  • SKU: Stock
  • ISBN: 9781138914629
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,812.80
    ₹11,016.00
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