This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
An excellent counterpoint to the existing US-oriented literature on this topic, this book is the first to address environmental questions within the c..
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing's thought leaders across the world...
Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been..
This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why I..
This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing manageme..
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together..
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students a..
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of in..
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decisi..
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres..