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The Routledge Companion to Ethnic Marketing

The Routledge Companion to Ethnic Marketing
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The Routledge Companion to Ethnic Marketing
The Routledge Companion to Ethnic Marketing brings together the latest cutting-edge research from ethnic marketing's thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including ethnic consumer shopping behaviour, religiosity, parenting, differing attitudes to materialism, acculturation and targeting. _x000D_ The result is a solid framework and a comprehensive reference point for consumer researchers, students and practitioners.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2015-06-24
  • Language: English
  • Number of Pages: 378
  • Edition: 1
  • Series: Routledge Companions in Business, Management and Accounting
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.83kg
  • SKU: Stock
  • ISBN: 9780415643634
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹12,484.80
    ₹15,605.99
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