Menu
Your Cart
20% OFF on all RAPS Category books Shop now

Choice and Preference in Media Use

Choice and Preference in Media Use
-20 %
Choice and Preference in Media Use
In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Write a review

Please login or register to review
  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2014-07-03
  • Language: English
  • Number of Pages: 464
  • Edition: 1
  • Series: Routledge Communication Series
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.80kg
  • SKU: Stock
  • ISBN: 9780805855159
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹8,445.60
    ₹10,557.00
    Tags: ,
    Notification Module
    This is the sticky Notification module. You can use it for any sticky messages such as cookie notices or special promotions, etc.