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Media Strategies for Marketing Places in Crisis

Media Strategies for Marketing Places in Crisis
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Media Strategies for Marketing Places in Crisis
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-12-22
  • Language: English
  • Number of Pages: 256
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.42kg
  • SKU: Stock
  • ISBN: 9781138473546
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,789.98
    ₹3,487.48
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