Event Management in Sport, Recreation and Tourism

Now in a fully revised and updated third edition, this book provides a concise theoretical and practical framework for planning and managing events. Focusing on the role of the event manager and event operational plans, this is the only textbook to define the concept of knowledge in the context of events management, placing it at the centre of professional practice. The book is designed to encourage critical thinking on the part of the student, to develop the skills that they will need to become effective practitioners in the events industry, and every chapter contains real world cases, data and practical examples from sport, recreation and tourism. This new edition includes a brand new chapter on strategy and implementation, and expanded coverage of contingency and emergency planning.