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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of r..
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Methods for the Ethnography of Communication is a guide to conducting ethnographic research in classroom and community settings that introduces studen..
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This sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from a..
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This research reference introduces readers to the data mining technologies available for use in content analysis research. Supporting the increasingly..
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Showcasing research projects that led to academic and professional papers, this practical supplementary text is an indispensable resource for advanced..
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Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in..
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This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinning..
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Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-s..
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The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualit..
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This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and ..
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