The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It con..
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print t..
The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It con..
The book focuses on core marketing and PR current theory specifically relevant to the events, introducing students to topics from marketing strategy, ..