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Innovation in Marketing

Innovation in Marketing
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Innovation in Marketing
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-07-28
  • Language: English
  • Number of Pages: 240
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.44kg
  • SKU: Stock
  • ISBN: 9781138441071
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹11,016.00
    ₹13,770.00
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