Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.
This new textbook introduces the importance of marketing to entrepreneurial firms. Walking the student through the fundamentals of marketing within th..
The effect of culture on marketing management is often vastly under-appreciated. This edited textbook seeks to redress this issue, emphasizing the imp..
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This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research..
In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide ..
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing histor..
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This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolution..
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings tog..
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest de..
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case s..
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Sim..
Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, managem..
Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how ..