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Financial Services Marketing

Financial Services Marketing
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Financial Services Marketing
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with users across the globe. This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC._x005F_x000D_ _x005F_x000D_ Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications. _x005F_x000D_

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2017-11-07
  • Language: English
  • Number of Pages: 612
  • Edition: 3
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 1.10kg
  • SKU: Stock
  • ISBN: 9781138684522
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,891.58
    ₹4,864.48
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