This is the first book to comprehensively consider the relevance of social marketing principles and practice to tourism, destination management and ma..
Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluat..
In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aim..
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to diff..
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable..
In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aim..