The Essentials of Marketing Research

Competitive Intelligence, Analysis and Strategy

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The Holy Grail for most organisations, is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the quest..

₹8,445.60 ₹10,557.00

Marketing Database Analytics

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Marketing Database Analytics presents a step-by-step process for interpreting data to gain insights that drive business decisions. The book establishe..

₹3,891.58 ₹4,864.48

Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

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This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argu..

₹2,936.86 ₹3,671.08

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Review of Marketing Research..

₹7,711.20 ₹9,639.00

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Review of Marketing Research..

₹7,711.20 ₹9,639.00

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Review of Marketing Research..

₹8,812.80 ₹11,016.00

Satisfaction: A Behavioral Perspective on the Consumer

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Suitable for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this text covers meaning, causes, and consequences of c..

₹11,750.40 ₹14,687.99

Building Customer-brand Relationships

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Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or ..

₹3,304.06 ₹4,130.08

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Review of Marketing Research..

₹11,750.40 ₹14,687.99

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Review of Marketing Research..

₹11,750.40 ₹14,687.99

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Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies...

₹11,750.40 ₹14,687.99

Customer Visits: Building a Better Market Focus

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Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step in..

₹3,304.06 ₹4,130.08