This book analyses the growing demand for food and wine tourism experiences by Chinese visitors. Presenting case examples from the Asia-Pacific region and also Europe, the volume investigates the strategic directions adopted to guide destination development and marketing initiatives.
Publisher: Routledge
Publication Place: UK
Publication Year: 2018-05-23
Language: English
Number of Pages: 314
Edition: 1
Series: Routledge Studies of Gastronomy, Food and Drink
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