Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture an..
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of t..
Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing a..
Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture an..