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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
-20 %
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2015-12-11
  • Language: English
  • Number of Pages: 152
  • Edition: 1
  • Series: Routledge Library Editions: Marketing
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.28kg
  • SKU: Stock
  • ISBN: 9781138971363
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,643.10
    ₹3,303.88
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