This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Written firmly from the perspective of the pharmaceutical industry, Laura Brown and Tony Grundy offer a guide to the tools and techniques of project m..
Using their considerable knowledge and experience of pharmaceutical manufacturing, the authors take you through the various elements involved in a pro..
The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. ..
Vast global resources are ploughed into the delivery of treatment interventions ranging from diet and lifestyle advice to complex surgery. In all case..
Throughout history, the development and application of technology has been crucial to progress in healthcare provision. The shape that healthcare proc..
Recently, there has been much open debate with the regulators around the use of ePRO in clinical drug submissions. US and European agencies have appro..
In recognition of the sparse information available to practitioners in the field of business development, Martin Austin has drawn on his 30 years of e..
Bikash Chatterjee's guide to lean manufacturing, six sigma and operational excellence in the pharmaceutical and biotech industries explores how these ..
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains des..
Written firmly from the perspective of the pharmaceutical industry, Laura Brown and Tony Grundy offer a guide to the tools and techniques of project m..
The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. ..
Brand Planning for the Pharmaceutical Industry is a step-by-step guide, with examples from the pharmaceutical industry directly applicable to your own..