-20 %
Darwin's Medicine
Darwin’s Medicine examines how pharmaceutical, medical technology and other companies are adapting their strategies, structures, capabilities and other aspects of their business model. In this sequel to his successful The Future of Pharma (Gower, 2011), Brian Smith takes a global perspective, reflecting the nature of the industry and its environment. Illustrated with case examples, Darwin’s Medicine looks at the continuing evolution of the pharmaceutical industry and strategic management research.
₹6,902.62
₹8,628.28