This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many..
Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide..
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfu..
The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that t..
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advan..