Concise Encyclopedia of Professional Services Marketing

Management and Marketing of Services

-20 %

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many..

₹3,010.30 ₹3,762.88

Services Marketing Management

-20 %

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide..

₹3,304.06 ₹4,130.08

Professional Services Marketing

-20 %

The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that t..

₹2,789.98 ₹3,487.48

Services Marketing Management

-20 %

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide..

₹8,078.40 ₹10,098.00

Management and Marketing of Services

-20 %

Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advan..

₹11,016.00 ₹13,770.00