Professional Services Marketing

Management and Marketing of Services

-20 %

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many..

₹3,010.30 ₹3,762.88

Services Marketing Management

-20 %

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide..

₹3,304.06 ₹4,130.08

Concise Encyclopedia of Professional Services Marketing

-20 %

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfu..

₹8,812.80 ₹11,016.00

Services Marketing Management

-20 %

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide..

₹8,078.40 ₹10,098.00

Management and Marketing of Services

-20 %

Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advan..

₹11,016.00 ₹13,770.00