Stats Means Business 2nd edition

Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics or Quantitative research methods. _x005F_x000D_ Recognising that most users of this book will have limited if any grounding in the subject, this book minimises technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique._x005F_x000D_ Stats Means Business enables readers to:_x005F_x000D_ _x005F_x000D_ appreciate the importance of statistical analysis in business, hospitality and tourism _x005F_x000D_ understand statistical techniques and develop judgement in the selection of appropriate statistical techniques_x005F_x000D_ interpret the results of statistical analysis_x005F_x000D_ This new edition includes extra content related to Hospitality and Tourism courses, an extension of the interpretation of correlation analysis and a new section on how to design questionnaires._x005F_x000D_ _x005F_x000D_ An introductory text and an accessible approach to a difficult subject, Stats Means Business assumes no prior knowledge of statistics and therefore won’t intimidate students_x005F_x000D_ Techniques are explained and demonstrated using worked examples and real life applications of theory. Guidance is also given on using EXCEL, Minitab and SPSS_x005F_x000D_ Teaching support materials include fully worked solutions for questions in the book, additional review questions and data sets for lecturers to use for tutorials