The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
This text on public relations law is intended to be used with mass communication textbooks, adding components such as contract law to the media law co..
The use of Customer Relationship Management and Business Intelligence have become integral to the way of doing business in the professional sports ind..
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have be..
An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy – a Business Excellence St..