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The Management of International Tourism (RLE Tourism)
This book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. _x000D_
The subject coverage of the book is wide-ranging: the authors examine the following issues:_x000D_
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the impact of environmental issues on tourism management_x000D_
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tourism demand and forecasting_x000D_
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the key methods of operation of companies within the industry_x000D_
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the functional areas of marketing, finance, organization and staffing_x000D_
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research and innovation _x000D_
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corporate strategy. _x000D_
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