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Promotional Marketing

Promotional Marketing..

₹8,445.60 ₹10,557.00

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis ..

₹8,078.40 ₹10,098.00

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Customer Engagement

Customer Engagement draws on the extensive knowledge of the authors who are pioneers in the field. The editors of this book have identified the weakne..

₹8,812.80 ₹11,016.00

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Destination Marketing

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation..

₹8,812.80 ₹11,016.00

Marketing Island Destinations

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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having ..

₹3,597.82 ₹4,497.28

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Consumer Research

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing ..

₹11,750.40 ₹14,687.99

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Representing Consumers

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britai..

₹3,818.14 ₹4,772.68

Internal Marketing: Directions for Management

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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of cu..

₹3,818.14 ₹4,772.68

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making..

₹11,383.20 ₹14,229.00

International Strategic Marketing

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This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing ..

₹3,157.18 ₹3,946.48

A Reader in Marketing Communications

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Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and an..

₹3,304.06 ₹4,130.08

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Consumer Sales Law

Fully updated and revised, this comprehensive and informative textbook provides readers with an overview of current consumer sales law and development..

₹3,450.94 ₹4,313.68