Platform Strategy

Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing a platform-based business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses. The text combines rigorous management and financial models with pragmatic tips, stories from practitioners and uses a number of case studies to illustrate the ideas in practice.