
-20 %
Rethinking Strategy for Creative Industries
Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. _x000D_
This book will be of significant interest to scholars, advanced students and practitioners in the Creative Industries and also for academic libraries, management consultancies, and practitioners._x000D_
₹8,812.80
₹11,016.00