Dynamic Competitive Strategy

Dynamic Competitive Strategy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change. It shows us refreshing and challenging ways of developing strategy, including Agile approaches to Strategy and Planning, How Emotional Value can leverage Competitive advantage and Dynamic Stakeholder Analysis and Influencing. The author draws on case studies of Arsenal, Dyson, Tesco and Brexit.This book provides an overall theory and wealth of practical guidance that will transform your thinking about Strategy: Tony truly "Turns Strategy upside down."