The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media func..
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of treme..
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in ..
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and opera..