Chance or Choice

A practical guide for implementing innovation throughout the organization, this book provides a process framework which the authors call ENOVALE. With this process innovation becomes a strategic component as it applies to all functions within the organization. Rather than relegating innovation to the R&D and engineering function, all departments can conduct innovation projects and claim success. The authors emphasize the individual's contribution and extend this strategy into other functions outside of research, design, and engineering. Simply, it answers the question "how to" for continued success.