The Business of Media Distribution

Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode 3, this is the first book to show how all related media distribution markets, including television, video, and online, work together and independently to finance and maximize profits on productions. The book demystifies how an idea moves from concept to profits and how distribution quietly dominates an industry otherwise grounded in high profile elements (production, marketing, creative, finance, law). This book provides a unique apprenticeship to the business, relating theory and practice in the context of the maturation of global market segments, and exposing the devil in the detail that impacts bottom line profits.