Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Ba..
3D postproduction might well be the most overlooked part of creating 3D productions. An effective 3D post workflow allows for easier and more flexible editing, greater capacity for VFX enhancement, the ability to fix production mistakes, and much more. It is a topic that has been touched on in other..
Have you ever considered using Photoshop to create fine art?Photoshop is usually used for enhancing photos, but this extremely powerful software package is capable of so much more. Every feature, from brushes to background, can be customised and optimised for artistic effect. With a little guidance ..
Hiroyuki Hirano‘s five pillars of the visual workplace: sort, set in order, shine, standardize and sustain are the most fundamental and often overlooked aspects in continuous improvement initiatives. Together, these concepts form the framework of the 5S System, a set of principles whose simplicity o..
If a story is going to fail, it will do so first at the premise level. Anatomy of a Premise Line: How to Master Premise and Story Development for Writing Success is the only book of its kind to identify a seven-step development process that can be repeated and applied to any story idea. This process..
Why India Votes? offers a fascinating account of the Indian electorate through a series of comprehensive ethnographic explorations conducted across the country Delhi, Uttar Pradesh, Bihar, West Bengal, Chhattisgarh, Madhya Pradesh, Tamil Nadu, Kerala, Maharashtra, Gujarat, and Rajasthan. It probes ..