Record Label Marketing

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed._x005F_x000D_ Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike._x005F_x000D_ As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. _x005F_x000D_ Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. _x005F_x000D_