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Pictorial Metaphor in Advertising

Pictorial Metaphor in Advertising
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Pictorial Metaphor in Advertising
Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 1998-03-26
  • Language: English
  • Number of Pages: 248
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415186766
  • Weight: 0.39kg
  • SKU: 9780415186766
  • ISBN: 9780415186766
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,936.86
    ₹3,671.08
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