Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
This book describes and critically analyses the current status and diversity of secondary English education in Bangladesh, China, India, Indonesia, Is..
A compact grammar for the student of English taking a descriptive approach. The introduction provides a general background and indicates the kinds of ..
A compact grammar for the student of English taking a descriptive approach. The introduction provides a general background and indicates the kinds of ..
The essays here cover a wide range of topics: the interpretation and distribution of pronouns; ECP effects; specifiers and phrase structure; heads; th..
This accessible textbook is unique in offering students hands-on, practical experience of textual analysis focused on poetry. It combines activities w..