Graeme Ritchie advocates a cognitive science approach to humour research, aiming for higher levels of detail and formality than has been customary in humour research, and argues the case for analyzing jokes and humour.
By viewing pedagogical interaction through the lens of conversation analysis, this volume lays the groundwork for the three principles of competence, ..
Written by a team of international experts, An Introduction to Applied Linguistics provides a complete, authoritative and up-to-date overview of the s..
This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable refere..