Strategic Business Forecasting

Written in an easy-to-read style, Strategic Business Forecasting: The Complete Guide to Forecasting Real World Company Performance provides the fundamentals of business forecasting. The author explains the basic forecasting methods and practical applications. He avoids theoretical discussions and gets right into how, when, and why to use this book. Many practical examples, applications, illustrations, guidelines, measures, checklists, rules of thumb, tips, graphs, diagrams and tables aid the reader's comprehension of the subject. The author displays and explains printouts obtained using popular spreadsheet programs and software packages.