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Brand Hollywood

Brand Hollywood
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Brand Hollywood
Branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.  _x000D_  

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2007-10-30
  • Language: English
  • Number of Pages: 224
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415354059
  • Weight: 0.34kg
  • SKU: 9780415354059
  • ISBN: 9780415354059
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,202.46
    ₹2,753.08
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