This title offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media and communications. An essential reference work for students and researchers...
Arranged in chronological order mainly, this book explores the roots and development of Chinese journalism and communication, and reveals a complicated map to demonstrate how Chinese journalism and communication interact and struggle with social culture and politics...
Adaptations considers the theoretical and practical difficulties surrounding the translation of a text into a film, and also looks at the reverse process: the novelisation of films..
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying...
Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics...
Popular film and television hold valuable potential for learning about sex and sexuality beyond the information-based model of sex education currently in schools. This book argues that the representation of complicated—or "messy"—relationships in these popular cultural forms makes them potent as aff..
Shedding light on the historicity of icons to reframe the history of the screen and dissect the visual core of a medium that is still poorly understood, this book presents new ways of seeing the mechanisms at work in our modern pictorial culture...
Widely recognized as an immensely useful textbook for students of the major theories of popular culture, this is a critical assessment of how these theories have tried to understand and evaluate popular culture in modern societies._x000D_..
This provides an accessible and concise history of British radio and television. It looks at the nature and evolution of broadcasting and broadcasting institutions and the relation of broadcasting to a wider cultural context...
This edited collection showcases a range of diverse approaches to the analysis of various forms of mediated communications. Individual contributions explore in analytical depth multiple dimensions of newspaper content, magazines (both historical advertising and contemporary editorial discourse), tel..