Advertising as Communication

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Pioneering African-American Women in the Advertising Business

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This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industr..

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Advertising and Consumer Citizenship

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Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Esse..

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Public Relations Cases

This second edition of Public Relations Cases offers a unique collection of contemporary international public relations case studies that gives the re..

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Advertising and Psychology (RLE Advertising)

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In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the stu..

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Advertising at the Crossroads (RLE Advertising)

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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of publ..

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Advertising Explained (RLE Advertising)

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This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and give..

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Advertising Today and Tomorrow (RLE Advertising)

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigate..

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Advertising A New Approach (RLE Advertising)

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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has d..

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Advertising, The Uneasy Persuasion (RLE Advertising)

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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a..

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Commercial Advertising (RLE Advertising)

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not t..

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Outdoor Advertising (RLE Advertising)

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Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as ..

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Planning Advertisements (RLE Advertising)

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising bus..

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