Menu
Your Cart
20% OFF on all RAPS Category books Shop now

What's in a Name?

What's in a Name?
-20 %
What's in a Name?
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.

Write a review

Please login or register to review
  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2002-12-31
  • Language: English
  • Number of Pages: 334
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.45kg
  • SKU: Stock
  • ISBN: 9780765611123
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹2,936.86
    ₹3,671.08
    Tags: ,
    Notification Module
    This is the sticky Notification module. You can use it for any sticky messages such as cookie notices or special promotions, etc.