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Cases in Advertising Management

Cases in Advertising Management
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Cases in Advertising Management
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2009-04-15
  • Language: English
  • Number of Pages: 144
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: Stock
  • Weight: 0.26kg
  • SKU: Stock
  • ISBN: 9780765622617
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,304.06
    ₹4,130.08
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