Global Advertising Practice in a Borderless World

Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections: _x005F_x000D_ _x005F_x000D_ globalising advertising in a media and communications context; _x005F_x000D_ advertising in a global world; and _x005F_x000D_ global advertising in a digital world,_x005F_x000D_ It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.