The Global Management of Creativity

This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion._x005F_x000D_ _x005F_x000D_ The Global Management of Creativity gives a clear framework for analysing creativeness and cultural aspects in organizations in an international context, and to pinpoint important key elements that should be tracked. Comprising of expert contributions and written by a wide array of leading scholars in economics, international business, management of innovation and creativity, this edited book is an insightful resource.