A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
Philip Erwin provides an accessible, up-to-date overview of the crucial role that attitudes play in our everyday lives and how they influence our thou..
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to..
It’s a common knowledge that knowing your audience is the key to persuasive communication. _x000D_
But what does "knowing your audience" really mean? ..
This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to pr..
This book surveys ground-breaking work by leading international researchers, demonstrating that social psychology is the core discipline for understan..
This volume brings together a diverse group of authors who have been associated with Robyn Dawes over the years. The breadth of topics covered reflect..
Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real life experiences, from critically viewing persuasive public ca..
This textbook is aimed primarily at advanced undergraduates and graduate students interested in how attitudes are formed and changed. It uniquely inte..
Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critica..
This volume provides comprehensive coverage of social cognition from worldwide leaders in the field, whose chapters combine an overview of seminal res..
The concept of attitude has long been a central part of social psychological theories. It is important in other disciplines too, such as economics, bu..
Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experien..