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Persuasion in Advertising

Persuasion in Advertising
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Persuasion in Advertising
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

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  • Publisher: Routledge
  • Publication Place: UK
  • Publication Year: 2003-11-20
  • Language: English
  • Number of Pages: 232
  • Edition: 1
  • Seller: BestBookBuddies  
  • Category: RAPS
  • Stock: 9999
  • Model: 9780415322249
  • Weight: 0.37kg
  • SKU: 9780415322249
  • ISBN: 9780415322249
  • Sold By: taylorandfrancis
  • Contact Seller
  • ₹3,157.18
    ₹3,946.48
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